Three Key Features: Every Ecommerce CRM Should Have

Maintaining a good relationship with visitors to your online business is the secret to success. Entrepreneurs need to select the right eCommerce CRM software solution to help them maximize their profits. There are numerous CRM solutions available so it helps to understand the role a CRM plays in online sales in order to select the best product.

How an Ecommerce CRM Functions

An e-commerce CRM works in tandem with an e-commerce website. Whenever a person visits the website the CRM is going to create an entry noting when the customer visited, how long they were on the site and what the visitors did while there. By understanding the behaviour of these customers an online business owner can come up with marketing materials that the consumers would find appealing. Gathering behavioural information is one of the major benefits attributed to customer relationship management products, but it is not the only one.

E-mail Marketing Module

This is a very powerful feature that every CRM should have available. After gathering behavioural information about the customers who visited the online retailers’ website, an Entrepreneur could send out highly targeted emails to their customers. Using targeted emails is a great way to generate brand recognition and at the same time create additional selling opportunities. The more selling opportunities an online business creates the greater their chances of getting a sale.

Accounting and Inventory Management Modules

Along with having the ability to boost sales, the CRM can help manage the accounting and inventory of an online retailer. Each time a customer makes a purchase the CRM will adjust the inventory by the amount purchased and post the transaction within the accounting module. This seamless integration gives the entrepreneur the benefit of knowing how his/her organization is doing financially at any given moment in time.

Customer Service Module

The customer service module compliments the other modules and is the backbone of any modern CRM solution. Whenever a consumer makes a purchase or needs help the customer service/support module will spring into action and notify you. By being proactive with customer support issues an online business will be able to improve their reputation and at the same time create additional selling opportunities.

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There are numerous benefits linked to the use of e-commerce CRM. As an online business owner, the challenge is making sure you have the right modules in place to seize the opportunity.